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Only 100 seats • Replays included

In two days, you'll build exactly that. You'll start looking at an ordinary Tuesday and start thinking, that's a post.

Here's What You'll Learn:.

DAY 1: Finding Content In Everyday Life

  • See the posts hiding in the boring stuff: your inbox, your commute, your calls, your mistakes, even the mundane
     
  • Two capture systems side by side: How Kait works & How Nikki works to see content
     
  • The test for knowing a moment is worth posting: Everything CAN be content, not everything SHOULD be content, and even when it SHOULD, it doesn't always mean it's YOUR content.
     

  • Decide what each idea is for: Map it to the funnel: reach (TOFU), educate (MOFU), convert (BOFU). Then choose how it lands: educate, inspire, or entertain.

     

  • Write the convert post that actually converts: Kait's 2:00 PM Method finds the exact everyday moment your reader's real problem shows up, and opens right there
     
  • Turn one idea into a week of posts: Kait's 7-Angle Wheel gives you the story, the proof, the format shift, the contrarian, the metaphor, the data, and the mistake
     
  • Live rep: pull three posts out of the last 48 hours of your own life

DAY 2: The System That Ships It

  • Build the path from a captured idea to a published post

     

  • Set up your home base and capture flow choose the right content system to organize ideas and upcoming content for you

     

  • Draft with AI the right way capture rough, let AI cut and reorder, and keep your own words so it still sounds like you and not slop

     

  • A weekly rhythm  break long-form into a week of posts, map your year so topics land when they matter, and set a cadence that makes posting the easy default

     

  • You leave with your system built and running, ready to use that week
     

Here's What You'll Learn:.

DAY 1: Finding Content In Everyday Life

  • See the posts hiding in the boring stuff: your inbox, your commute, your calls, your mistakes, even the mundane
     
  • Two capture systems side by side: How Kait works & How Nikki works to see content
     
  • The test for knowing a moment is worth posting: Everything CAN be content, not everything SHOULD be content
     
  • Decide what each idea is for: Map it to the funnel: reach (TOFU), educate (MOFU), convert (BOFU). Then choose how it lands: educate, inspire, or entertain.
     
  • Turn one idea into 15 angles so a single POV feeds you for weeks
     
  • Live rep: pull three posts out of the last 48 hours of your own life

DAY 2: The System That Ships It

  • Build the path from a captured idea to a published post

     

  • Set up your home base and capture flow (We recommend Notion with Claude, though the same system runs just as well in Trello, Google Keep/Apple Notes, Asana, etc.)

     

  • A weekly rhythm that makes posting the easy default

     

  • You leave with your system built and running, ready to use that week
     

Who this is for:

Meet Your Workshop Hosts

Nikki Ramirez started out as a journalist, and she never lost the instinct for finding a story in anything: a throwaway line in a meeting, the reason you almost quit, the project that kept you up at night. She hears it and thinks, “That's a Post”. 

 

Today she's a LinkedIn personal brand strategist and Inc. columnist who helps executives and founders at companies like Meta, Amazon, Visa, and McDonald's turn lived experience into content that opens doors. 

 

She built her own audience to nearly 50,000 followers after a 2024 layoff from Forbes, and she's taken stages at TEDx, SXSW, and Cannes Lions.

Kait LeDonne is a personal branding strategist, keynote speaker, and featured instructor for CNBC Make It. She's spent a decade helping consultants, coaches, and authors turn their expertise into a LinkedIn presence that actually books clients.

 

She reaches close to 50,000 followers on LinkedIn and 57K newsletter subscribers every week, and she's known for turning ordinary moments like a train selfie or an out-of-office reply into posts that pull hundreds of thousands of impressions.

Meet Your Workshop Hosts

Nikki Ramirez started out as a journalist, and she never lost the instinct for finding a story in anything: a throwaway line in a meeting, the reason you almost quit, the project that kept you up at night. She hears it and thinks, “That's a Post”. 

 

Today she's a LinkedIn personal brand strategist and Inc. columnist who helps executives and founders at companies like Meta, Amazon, Visa, and McDonald's turn lived experience into content that opens doors. 

 

She built her own audience to nearly 50,000 followers after a 2024 layoff from Forbes, and she's taken stages at TEDx, SXSW, and Cannes Lions.

Kait LeDonne is a personal branding strategist, keynote speaker, and featured instructor for CNBC Make It. She's spent a decade helping consultants, coaches, and authors turn their expertise into a LinkedIn presence that actually books clients.

 

She reaches close to 50,000 followers on LinkedIn and 57K newsletter subscribers every week, and she's known for turning ordinary moments like a train selfie or an out-of-office reply into posts that pull hundreds of thousands of impressions.

Join "That's a Post": 
The Everyday Content Collection System

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